Our initial research paper noted two providers—Money that is major and Cash Money—made up roughly 50 % for the Canadian market, with separate tiny operators creating about 35 per cent of this market. In 2016 in Ontario, three lenders—Money Mart, money cash, and CA$H 4 You—made up approximately 57 % associated with market that is total. At the start of 2019, the top three players represented 63 percent of the market (FIGURE 3) january.
FIGURE 3: Top three loan providers’ shares for the Ontario pay day loans market.